2026-01-04 10:24:06

The global economic cycle is turning, and changes on the consumption side often appear first. The story of Marina Bay Sands in Singapore is a perfect example.

This top-tier Asian landmark built with 8 billion USD has seen what kind of scenes during past Christmas and New Year seasons? Ultra-luxury brands crowding to compete for visibility—Dior, Chanel, Hermès, and other top luxury groups all vying to place exorbitant sponsorships for exposure. The higher the bid, the more likely they are to secure the prime spot.

This year? No one is playing that game anymore.

No brands are willing to increase their investment in traditional high-end fashion shows, and this is no coincidence. What does it indicate? The consumption willingness of high-net-worth individuals is shrinking, even top luxury brands are re-evaluating their return on investment. When a super first-class platform like Marina Bay Sands cannot secure sponsorships, it reflects a fundamental shift in global consumption—moving from an expansion cycle to a period of observation.

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NFTArtisanHQ

· 01-07 10:16

honestly the luxury sponsorship collapse at marina bay sands hits different when you realize it's basically a paradigm shift in aesthetic value proposition... like, the token economics of prestige just got repriced, no? it's giving "proof of solvency" viability crisis ngl

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NotFinancialAdvice

· 01-07 10:10

This fully explains the issue: even luxury brands are starting to tighten their budgets. The shift in the economic cycle is truly transparent at a glance.

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WalletManager

· 01-05 17:26

This year, no one at Jinsha is spending money on sponsorships, and this data volume can directly reflect that the risk factor of on-chain big players is increasing. High-net-worth individuals are starting to pull back their chips. What does this indicate? It's time to reassess your asset allocation.

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OldLeekNewSickle

· 01-04 10:53

No one sponsors the Sands... To put it simply, high-net-worth individuals are also starting to tighten their wallets, even luxury goods now have to consider ROI. This signal is indeed quite harsh.

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MEV_Whisperer