There's a telling data point here: a single interview pulling barely 13,000 views became the second most-watched TechCrunch video on YouTube over the past twelve months. Let that sink in.

Traditional media outlets are hemorrhaging attention. The eyeballs have migrated entirely to social platforms. Audiences are rejecting polished corporate content in favor of raw, authentic voices. The shift isn't subtle—it's seismic.

Social media has eclipsed even AI and the broader internet as the dominant force reshaping how information spreads. We're witnessing a fundamental power transfer in content distribution, and legacy institutions are struggling to adapt.