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De $400 a çok zengin: Kimsenin görmediği pazarlama hilesi
Adrian Portelli, Avustralya’da “Lambo Guy” olarak bilinen, 2018’de iflas etmişken sadece 4 yıl içinde yıllık 100M$+ kazanmaya başladı. En büyük hamle? Bir otomobil çekilişi yaptı ki yetkililer kapattı… böylece otomobili hediye etmeye devam etti ve bir pazarlama hukuki boşluğunu kullandı.
İki yıl içinde $10M Facebook’ta tamamen otomobil, ev, abonelik yarışmalarıyla doldu… ve pat, iflasından milyardere, süper depozitif koleksiyonuna geçti.
En çılgın olanı? LMCT+ ( otomobil karşılaştırma platformu) yıllık sıfır çalışanla gelir sağlıyor. Hepsi algoritmalar, viral içerik ve influencerlar.
Başarı formülü:
TL;DR: Dijital çağda kazanan işletmeler şirketler değil… bir şeyler satan medya kuruluşlarıdır. Adrian ilk anlayan oldu.