Why are there always new stories in the crypto space? Let’s talk about the essence of market opportunities.

Recently, I’ve noticed that meme coins in the market are going crazy again. Many people are chasing them, and many are criticizing them. I suddenly realized a truth: Traffic does have power, but never expect it to have wisdom.

Following this line of thinking, you can understand a deeper issue—why do people always say “There are no more opportunities after XX,” yet the market proves them wrong time and again?

The “End Statements” We’ve Heard Over the Years

Do you remember these arguments?

• “There will never be another Bitcoin after BTC”
• “After Ethereum, the public chain track is dead”
• “After this round of memes, there will be no new plays”

They all sound reasonable. Coins have indeed become more and more abundant, from the ICO boom in 2017, to the later standardization of ERC-20 token issuance, then to inscription plays, and most recently, pump platforms that allow anyone to issue coins with zero barriers. By all logic, the market should have been saturated long ago, right?

But reality is just that bizarre. Whenever everyone thinks it’s over, new get-rich stories always emerge.

What Is the Market Really Chasing?

Many people haven’t figured out one thing: What has always been scarce is not coins, but opportunities to make money.

Now, more than ten thousand new tokens emerge in the market every day; the supply has long been in excess. But retail investors’ money still pours in frantically. Why? Because what they’re chasing isn’t any specific coin, but that “get in early for a 10x or 100x” opportunity.

Once you understand this logic, you’ll see why there’s never a shortage of new stories in crypto:

• Hot money is searching for scarcity
• Scarcity equals a chance to get rich quick
• Get-rich-quick opportunities are always scarce

So as long as there’s hot money chasing, there will always be someone designing new “opportunities” to capture that money. This cycle never stops.

Who’s Actually Making Money?

Here’s a harsh truth: Most people chasing these opportunities end up losing money.

You think you’re catching the next BTC or the next Dogecoin, but in reality, you’re just spinning in a game that was designed long ago. Every new wave of hype gets packaged as “this time is different.”