Why SOFI Could Be One of the Best Shares to Buy Under $30

A Fintech Disruptor Taking Flight

SoFi Technologies (NASDAQ: SOFI) has been quietly reshaping how younger Americans handle their finances. What started as a student loan refinancing platform has evolved into a comprehensive financial ecosystem—and the market has taken notice. Trading around $29 per share, this online-only banking specialist represents a compelling opportunity for growth-focused investors.

The Numbers Don’t Lie

Recent financial performance tells a compelling story. In Q3, SoFi’s revenue surged 38% year-over-year to $961.6 million, while its total products jumped 36% to reach 18.6 million accounts. The company’s membership base expanded 35% year-over-year, reaching 12.6 million members. Most impressively, SoFi has now delivered 11 consecutive quarters of profitability, with adjusted earnings per share climbing 120% to $0.11.

Why This Digital-First Model Resonates

SoFi’s entirely online infrastructure eliminates the overhead burden of physical branches—a massive advantage versus traditional banks. More importantly, the company has tapped into an underserved demographic tired of legacy banking baggage. For younger consumers who grew up skeptical of traditional finance, SoFi’s app-based ecosystem feels native and intuitive.

The average member currently holds just 1.5 products. This gap represents substantial cross-selling potential. As the platform adds services—including an upcoming cryptocurrency trading relaunch—SoFi is effectively building a self-reinforcing network effect that could become harder to disrupt.

Multiple Paths to Accelerated Growth

The company is expanding beyond personal loans into its loan origination platform, where it earns fees rather than bearing credit risk. This diversification has helped compress exposure to economic cycles while growing fee-based revenue at a healthy pace. Meanwhile, borrowers in SoFi’s portfolio maintain excellent credit scores (745 for personal loans, 773 for student loans), well above U.S. averages—signaling lower default risk.

The Investment Case

With robust financial execution, a rapidly expanding member base, and multiple revenue growth vectors, SoFi has positioned itself as a potential leader in the next generation of financial services. The shares have already surged substantially, yet the company’s ecosystem is still in early innings. At current valuation levels, investors considering growth shares to buy could find SOFI worth serious consideration for long-term portfolios.

The crypto trading relaunch alone could unlock meaningful new revenue streams from the core demographic SoFi was built to serve. Combined with organic ecosystem expansion, the runway for shareholder value creation appears considerable.