As artificial intelligence continues to evolve at an accelerating pace, the economics of user customization are fundamentally shifting. The marginal cost of personalization is collapsing toward zero—a tipping point that will reshape consumer-facing businesses across the board. In the next several years, this won't be a gradual transition. We're looking at a structural transformation where every player in the to-C space either adapts or gets disrupted. Customization that once required expensive engineering and infrastructure? It'll become table stakes. Companies that don't leverage AI to deliver hyper-personalized experiences at scale will find themselves outcompeted. The businesses that thrive will be those who can iterate fastest, learn from user behavior in real time, and deploy tailored solutions instantly. This isn't hype—it's the inevitable outcome of exponential AI improvement meeting market demand.