Noticed the new Moonbirds physical product line lately? The design direction caught my eye. What stands out is how they're positioning these items—this isn't just typical merchandise slapping a logo on random goods. There's a deliberate strategy here: each piece functions as an extension of the ecosystem itself. Ownership, rarity levels, progression mechanics—all of it carries through into the physical realm. It's a layer where on-chain attributes meet tangible form. The idea of embedding collection properties and progression into real-world collectibles is a compelling approach to bridging digital and physical asset systems. Worth paying attention to how NFT communities are experimenting with this kind of integrated ecosystem expansion.