2026-01-04 15:24:05

Many people have seen the growth dilemma of Web3 projects. The short-term tricks to boost DAU are nothing more than: activity stimulation → airdrop incentives → liquidity mining → cycle repeats. The problem is, once the incentives stop, users leave, and the data returns to pre-launch levels.

What Kindred is doing is completely different. They are not playing the numbers growth game, but building an IP ecosystem. This approach comes from the successful experiences of Disney, Nintendo, and the Japanese animation industry—locking in users' minds through stories, characters, and worldviews, rather than relying on subsidies.

This is the direction Web3 projects should consider. Long-term value comes from brand and IP accumulation, not from repeated incentive cycles. Once an IP has vitality, DAU naturally has a solid foundation. This is the essential shift from rapid growth to sustainable development.

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WhaleWatcher

· 01-07 15:03

Well said, finally someone has pierced through this layer of window paper The IP ecosystem is indeed much more reliable than airdrop stacking, but the problem is... most projects simply lack that execution power Disney took decades to succeed, can Kindred really stick with it?

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SchrodingerPrivateKey

· 01-04 22:53

I took a look, and honestly, the idea of Kindred really wakes people up from their dreams, but can Disney's approach really be brought into Web3?

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ExpectationFarmer

· 01-04 15:52

Well said, finally someone hit the nail on the head. Those projects boast about DAU every day, and they die as soon as incentives stop; this trick has been played out. Kindred's approach is indeed clear-headed; IP is the real moat.

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AirdropHuntress

· 01-04 15:46

Ideals are lofty, but reality is harsh. I've seen similar project narratives for the Kindred IP, and the key is how the tokenomics are designed. Otherwise, it might just be another capital-driven scheme to harvest investors.

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CryptoMotivator

· 01-04 15:46

Huh, I've seen this trick so many times before. Once the airdrop stops, all users leave. It's hilarious. Nice words, but let's see if Kindred can survive this wave first. Is IP really that popular in Web3's small territory? Can Disney's model be copied? Come on, Web3 loves quick money. Who the hell has the patience to wait for an IP to have staying power? Speaking of which, if not incentives, what else can we rely on? Passion? This logic isn't wrong, but the question is, where's the execution? The IP ecosystem is the right direction, but right now, Crypto users are just here for the airdrops. Do you really think they'll stay because of the characters? I don't buy it.

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