Binance.US CEO Targets 20% U.S. Market Share Return After 2-Year Regulatory Freeze

According to CEO Stephen Gregory in a recent interview, Binance.US aims to reclaim approximately 20% of the U.S. crypto market share it held before a two-year downturn caused by regulatory pressures on the parent Binance brand.

The exchange cut maker fees to 0% and taker fees to 2 basis points, positioning itself as nearly fee-free compared to rivals Coinbase and Kraken. Gregory, appointed CEO in March, plans to pursue additional licenses for derivatives, perpetual futures, and prediction markets pending favorable U.S. regulatory developments. Binance.US operates as a separate, U.S.-only entity with distinct governance despite sharing the brand name with Binance.com.