Meta Launches Muse Image AI Photo Generator, Offering Free Access to Users on Tuesday

According to Meta, the company officially launched Muse Image, a new AI-powered image generation model, on Tuesday. The model will be available free to general users via Meta AI website and app, as well as WhatsApp and Instagram Stories, with plans to expand to Facebook, Messenger, and additional Instagram and WhatsApp features later this year.

Meta is also commercializing the technology through multiple channels. Users requiring large-scale image generation or advanced features can subscribe to Meta One, a monthly plan introduced in May. Additionally, Muse Image will be integrated into the company's advertising platform as part of Advantage Plus AI services, enabling brands to quickly generate multiple versions of ad creative while maintaining brand consistency.