# ConsumerCrypto

Web3 user acquisition is changing.
Instead of asking people to learn crypto first, successful projects are bringing crypto into experiences users already understand.
That is the foundation of the $NOT story.
Notcoin transformed a simple tap-to-earn mechanic into one of the largest onboarding experiments in crypto history, introducing millions of Telegram users to digital assets through familiar, low-friction interactions.
The key insight is not the game itself.
It is distribution.
By building directly inside Telegram, Notcoin removed many of the barriers that traditionally slow Web3 adoption: