The $699 Billion Generative AI Market by 2030: What Growth Looks Like Beyond Bitcoin Price Cycles

Counterpoint Research has released projections that paint a bullish picture for the AI consumer economy. According to their analysis, spending on generative AI technologies globally will climb to $699 billion by 2030—a dramatic shift from the $225 billion recorded in 2023. This represents a 21% compound annual growth rate, signaling sustained momentum in the sector over the coming years.

The acceleration isn’t uniform across all AI segments. Conversation-based AI platforms are emerging as the primary growth engine, outpacing other categories in adoption velocity. These platforms are projected to capture more than 5 billion monthly active users worldwide by the end of the decade—a staggering concentration of human engagement around AI interaction. Meanwhile, personal assistant applications and generative content tools are positioned to scale alongside this wave, creating multiple revenue streams within the broader AI economy.

This trajectory raises interesting questions for investors tracking long-term asset cycles. While bitcoin price predictions for 2030 remain speculative, the solidification of AI consumer spending into a $700 billion market suggests that technological innovation spending will remain a persistent macro trend. As the digital economy reorganizes around AI capabilities, consumer wallets are expected to allocate increasingly toward these technologies, potentially creating counterbalancing investment themes in the years ahead.

The market dominance of conversational AI—driven by accessibility and user-friendly interfaces—underscores how quickly consumer behavior can shift toward new technology platforms. The path to $699 billion in annual spending reflects not just hype, but measurable adoption patterns that Counterpoint observed across multiple geographic regions and demographic segments.