Garmin Ltd. shares rose 1.3% in overnight trading ahead of Wednesday after the company unveiled the Cirqa Smart Band, a $200 screenless fitness tracker. The launch follows a drop in the previous session and marks Garmin's entry into the fitness band category popularized by Whoop, a niche product now widely used by professional athletes. The wearable market has seen recent moves by competitors, with Google launching the $100 Fitbit Air in May, both offering core features without Whoop's subscription model.
Garmin Unveils Cirqa Smart Band With No Subscription Fee
Garmin unveiled the Cirqa Smart Band, priced at $200 with no additional subscription required. The screenless fitness tracker monitors sleep, stress, and vitals including heart rate variability, skin temperature, and blood oxygen. The device tracks 80 kinds of workouts and offers a "Body Battery" feature. The band's battery life is rated for a maximum of 10 days. Garmin, known for run-tracking smartwatches and navigation systems, is the latest company to enter the category.
Garmin Competes With Google Fitbit Air and Whoop
Google launched the Fitbit Air, a $100 fitness band, in May. Unlike Whoop's subscription model, the Garmin and Google bands offer core features without an ongoing fee. Whoop's mobile-native AI assistant has offered sophisticated body analyses and scores. It is yet to be determined whether the Cirqa Smart Band or the Fitbit Air match those capabilities.
Garmin Reports 17% Revenue Growth in Fiscal 2025 Q4
Garmin's stock rose sharply in February when the company last reported quarterly earnings. Revenue increased 17% to $2.12 billion in its fiscal 2025 fourth quarter. Sales from the fitness segment, which includes watches, rose 42% to about $765.8 million. In recent months, Garmin has refreshed much of its fitness wearable lineup with the Vivoactive 6, Forerunner 570, Forerunner 970, and Venu X1, targeting everyone from casual fitness enthusiasts to serious endurance athletes. The launches have been broadly well received by reviewers, with the Venu X1 earning praise as Garmin's strongest smartwatch yet. The company faces intense competition from fitness wearables such as the Apple Watch, Fitbits, and those from Asian companies including Samsung and Huawei.
GRMN Stock Down 11% From April Peak, Retail Sentiment Shifts to Bullish
GRMN stock has pared gains and is down over 11% from its peak in April. On Stocktwits, retail sentiment for GRMN shifted to 'bullish' from 'neutral' the previous day, amid low message volume. Garmin will report its second-quarter results on July 29.
FAQ
What did Garmin announce ahead of Wednesday?
Garmin unveiled the Cirqa Smart Band, a $200 screenless fitness tracker that monitors sleep, stress, heart rate variability, skin temperature, blood oxygen, and 80 kinds of workouts, with no subscription fee required.
How did Garmin perform in its fiscal 2025 fourth quarter?
Garmin reported revenue of $2.12 billion in its fiscal 2025 fourth quarter, an increase of 17%. Sales from the fitness segment rose 42% to about $765.8 million.
When will Garmin report its second-quarter results?
Garmin will report its second-quarter results on July 29.
