According to Yonhap Infomax, Kia's Q2 operating profit is expected to reach 2.82 trillion won, up 2.09% year-over-year, with an operating margin of 8.7%, outperforming Hyundai Motor's projected 6.5% margin. Kia achieved record first-half sales in 2026, with April marking the first time the carmaker surpassed Hyundai's domestic monthly sales volume.
Despite stronger operational performance, Kia's stock has gained only 28% year-to-date as of July 8, compared to Hyundai Motor's 60% increase. The valuation discount between Kia and Hyundai exceeds 40%, marking a significant widening from the historical 20-30% average since 2020.