From 400 dollars to multimillionaire in 4 years: this is how Adrian Portelli did it.

This is the story you probably didn't expect. In 2018, Adrian Portelli was broke—literally, with only 400 dollars in his wallet and a history of failed businesses. Four years later, his company LMCT+ generates more than 100 million dollars annually.

How? With an idea that sounds simple but was brilliant: raffles for cars and houses to generate leads. When the authorities got involved over an alleged illegal gambling scheme, he adapted quickly—he simply gave away the vehicles directly. The marketing loophole was exploited.

Then he invested heavily: more than 10 million in Facebook ads over two years. But here comes the interesting part—his operation has no employees. Everything runs on automation, viral content, and collaborations with influencers. One million subscribers accumulated.

The pattern: master social media → create a massive audience → sell high-margin digital product with minimal costs = exponential profit.

Portelli proved that in 2024, the winning companies are not the ones that sell things, they are the ones that dominate attention. And attention is captured on networks, not in stores.

Sounds easy? It is not. But the model is there.