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At $7 per share, there's an interesting investment angle worth examining. The platform sits on an impressive foundation: over 1 billion monthly active users and a growing subscription base that's now pushing past 17 million Snap+ members. That subscriber momentum is particularly noteworthy in the creator economy space.
The company's track record on feature innovation deserves attention too. Many of the social features that became mainstream across the industry originated here first—from Stories to various AR capabilities. That said, execution velocity has been uneven. The gap between pioneering features and converting them into sustainable competitive advantage remains the real question for investors evaluating the risk-reward at current valuations.