The third brand of Weilai is named firefly. The first model will be delivered in the first half of 2025.

On November 20th, Jinshi Data reported that NIO officially named its third brand ‘Firefly’ and announced that the first product would share the same name. Firefly is positioned in the high-end small car market, enriching NIO’s product portfolio and contributing to sales through existing sales channels. In NIO’s positioning, Firefly is equivalent to BMW Group’s MINI brand. Leveraging NIO’s 10-year experience in the high-end pure electric market, Firefly will usher in an intelligent electric era for global high-end small cars in terms of design, safety, space, intelligence, and energy efficiency. The Firefly brand will be officially launched at NIO Day 2024 on December 21st, and its first model will begin delivery in the first half of 2025.